Savvy entrepreneurs know “it takes money to make money”. When they start a new company or begin to push their company to a higher level, the #1 problem is finding money. Venture capital (VC) investors invest in growing companies, so they will often send their business plan to a VC. But VCs can receive up to 1,000 business plans a year from hopeful entrepreneurs and their discard rate is 95% and higher. To escape having their business plan thrown into the VC’s “circular file”, entrepreneurs should understand that winning funds takes more than optimism, enthusiasm and a “can do” attitude.
They need to get into the VC’s head, and learn the VC’s thinking style and how they make investment decisions. In his new book Raising Capital, Dennis Gerschick clearly explains what gets and holds the VC’s attention. He describes their #1 investment motivation and gives five insider tips that help entrepreneurs get a “thumbs up” on their bid for VC money. He shows how to avoid the top 10 deal killer mistakes and gives entrepreneurs a heads-up on “red flags” in both their business plans and talks with VCs.
For entrepreneurs, Raising Capital is the classic starting place to improve their odds for success, and to get funds for growth and smooth out the ride in building their business. 56 pp.